Branding is a service to your clients and customers. It's a collection of messages that you pass on to them, giving them clear expectations of what your services and lifestyle are. Rather than simply put together a batch of pretty typefaces and colors into a brand board suitable for Pinterest, we'll talk about the mission behind your business, the needs of your clients and how you'll contribute to their life experience, and how you hope your clients feel when they interact with you.
Great brands generate trust with consumers through consistent messaging that reflects your mission. Happy brands = happy clients.