SCHEMING UP JUICY BRAND DETAILS
These are the rules that are created to give your brand a nice cushy home to live in. Without it, it’s wandering the streets picking up questionable new ideas here and there. It’ll probably come home with a tattoo it will regret later. Brand style guides are a design philosophy that helps your brand live up to its full potential and make good decisions that are client- or customer-focused.
Nope, this isn’t the same as a brand board. A style guide gives you practical ways to implement your brand assets, not just a pretty PDF to look at.